Google Ads

Capture the buyers already searching.

Right now, people are searching for exactly what you sell, and clicking your competitor instead. Every one is a customer you paid nothing to earn and still lost. Google Ads puts you in front of them at the moment they're ready to buy. Bottom funnel, high intent keywords only, protected with aggressive negatives and optimized every week.

0%
ROI achieved for Mediworld
0%
Qualified lead growth for Voss Law
0%
Reduction in cost per acquisition
Day 1
Visibility, far faster than SEO
Where budget gets wasted

Most accounts pay for
clicks that never convert.

Broad keywords, no negatives, and a "set it once" mindset drain budget on tire kickers. We run ads like a performance system, not a billboard.

Broad, top funnel keywords

They look cheap and drive volume, but the clicks aren't ready to buy. We target only bottom funnel, high intent searches.

No negative keyword strategy

Without aggressive negatives, you pay for irrelevant searches all day. We prune relentlessly to protect lead quality.

No weekly optimization

Ad accounts drift. We test copy, bids, and landing pages every week, scaling winners and cutting losers on real data.

Proven client outcomes

400%
ROI, Mediworld
£1M+
Revenue, Mediworld
30%
Lead growth, Voss Law
£1.2M
Subscriptions, Bullion Box
Starting ad spend
$5,000 to $8,000/month (paid direct to Google)
No long term contracts
We scale when data supports it. Adjust anytime.
What's included

A bottom funnel ad system, managed weekly.

Setup, optimization, and reporting handled for you, with spend paid straight to Google so there's nothing hidden.

  • Buyer intent keyword targeting only
  • Aggressive negative keyword protection
  • Weekly ad, bid, and landing page optimization
  • Full reporting on CPC, CTR, CPL, and lead quality
  • Validate at $5K to $8K/month before scaling
  • No long term contracts, adjust anytime
Start capturing demand
The process

Validate first, scale on data.

01

Account audit and setup

We structure campaigns around bottom funnel intent, build the negative lists, and align tracking so every dollar is measurable.

02

Validate the spend

We start at $5K to $8K/month to gather real data. Enough to learn what converts without overcommitting your budget.

03

Optimize weekly

Copy, bids, and landing pages get tested every week. Cost per lead comes down, lead quality goes up.

04

Scale what works

Once ROI is proven, we scale deliberately. If the data doesn't support it, we adjust. No wasted budget chasing vanity metrics.

FAQ

Google Ads questions.

Who pays for the ad spend?

You pay Google directly, it never runs through us. We recommend $5K to $8K/month to start so there's enough data to optimize against. Our management fee is separate and transparent.

How is this different from SEO?

SEO takes months to compound. Google Ads puts you in front of high intent searchers on day one. Many clients run both, but ads are how you capture demand immediately.

What if it doesn't work for us?

We validate before we scale. If the data doesn't support growth, we adjust or pause rather than burn budget. There are no long term contracts holding you in.

Do you handle the landing pages too?

Yes. Ads only work if the page converts. We can build or optimize the landing experience as part of our website design service so clicks turn into booked calls.

Keep exploring

The rest of the engine.

Ready to capture demand?

Let's put you in front of ready buyers.

A 30 minute call is all it takes to review your market, size the opportunity, and set a realistic 90 day target. No pitch deck, no pressure.

support@strategyladders.com · Austin, TX · strategyladders.com

Book a strategy call