For 10 to 100 person B2B companies

You don't have a
lead problem.
You have a
revenue system
problem.

Pipeline isn't consistent, leads aren't followed up fast enough, and the founder is still in the middle of everything. We fix that. Outbound, inbound, websites, AI and coaching, installed as one integrated engine.

$0 Revenue from cold email alone
0% ROI on Google Ads (Mediworld)
Revenue growth (Trivr Eats)
Companies we've worked with
Mediworld Lincoln Loop Hexitime Voss Law Firm Bullion Box The Film Crew Trivr Eats
Cold email that books meetings Google Ads for bottom funnel buyers Websites that convert AI that follows up in seconds Sales coaching that closes Pipeline live in under 30 days Cold email that books meetings Google Ads for bottom funnel buyers Websites that convert AI that follows up in seconds Sales coaching that closes Pipeline live in under 30 days
The real problem

Most 10 to 50 person companies don't fail
because of product. They fail because of
execution gaps.

Generating demand without someone to work it is useless. A pretty website that doesn't convert is decoration. And doing all of it yourself isn't leadership, it's a bottleneck.

Pipeline isn't predictable

Some months are great, some are slow, and you can't explain the difference. Outbound is ad hoc. There's no real engine, so revenue feels random.

Leads fall through the cracks

Inbound traffic isn't converting. Cold emails go out but follow up is inconsistent. No one owns the process end to end, and speed to lead is slow.

The founder does everything

You're still sourcing, still closing, still fixing the website, still training the team. The business can't run without you, and that ceiling isn't moving.

What we install

Five systems.
One integrated engine.

We don't sell you a tactic. We install infrastructure that generates demand, captures it, converts it, and follows up faster than any human can. Start with one, or run them together.

Generate demand Capture it Convert it Follow up instantly Close

How our flagship systems work

Built for founders who are tired
of guessing what works.

Cold Email

We turn outbound into a predictable source of sales calls.

Most cold email fails because it's generic, sent to the wrong list, and no one optimizes it after week one. We test 100+ variables weekly (subject lines, offers, audiences, CTAs) and send 10,000+ emails a week until we find what converts for your specific ICP.

44.71% open rate
6% reply rate
5 sales calls/week
$17.5M+ attributed
  • Pipeline live in under 30 days, not 90
  • Reduced fee until the system closes 4 new clients
  • If leads come in but no one follows up, our AI automations handle it instantly
  • Cancel anytime, no long term lock in
Explore Cold Email

Real campaign results

44.71%
Open Rate
6%
Reply Rate
$17.5M
Revenue Attributed
5/wk
Sales Calls
Hexitime (MedTech)
200+ NHS meetings booked, 5.8% reply rate
Lincoln Loop (SaaS)
40+ qualified meetings, 60 leads in 2 months
The Film Crew (Content)
BMW and Bentley, 91 leads in month 1

Proven client outcomes

400%
ROI, Mediworld
£1M+
Revenue, Mediworld
30%
Lead growth, Voss Law
£1.2M
Subscriptions, Bullion Box
Starting ad spend
$5,000 to $8,000/month (paid direct to Google)
No long term contracts
We scale when data supports it. Adjust anytime.
Google Ads

Capture buyers who are already looking for a solution.

Cold email creates demand from scratch. Google Ads captures people actively searching for what you do right now, a different kind of lead, faster to close, less education required. We target bottom funnel keywords, protect lead quality with aggressive negatives, and optimize weekly.

400% ROI achieved
30% lead growth
25% CPA reduction
  • Faster than SEO, visibility from day one
  • We validate at $5K to $8K/month before recommending you scale
  • Full reporting on CPC, CTR, CPL, and lead quality every month
  • If the data supports scaling, we scale. If not, we adjust, no wasted budget
Explore Google Ads
How we work

From first call to pipeline running.
Under 30 days for outbound.

01

Strategy call

30 minutes to map your current gaps: pipeline, execution, website, follow up. We figure out which system makes sense first and what a realistic 90 day outcome looks like.

02

Infrastructure setup

Domains warmed, lists built, ad accounts structured, site rebuilt, or automations wired. We do the setup so you don't have to. Cold email is live in under 30 days.

03

Weekly optimization

We test, report, and iterate every week. What's working gets more budget and volume. What isn't gets fixed or cut. No set and forget.

04

Layer in the next system

Once outbound is producing, we layer in ads, AI follow up, and coaching. Demand, capture, convert, close. Each system compounds the last.

What clients say

Real founders. Actual outcomes.

Not every client goes 4×. But every client we work with knows exactly what they're getting into, and why it worked.

★★★★★
"In the last six months, we've more than doubled our recurring revenue, and in the past year we've tripled total revenue. They helped me transition from a one man operation to a real company."

Grady Newman

Founder, Resi

★★★★★
"Our revenue has doubled, 2.4× where we were when we began. We've also watched our profitability grow 3×. Working with Strategy Ladders opened my eyes to what my clear vision should be."

Jeff Jacobs

Founder, Trivr Eats

★★★★★
"After partnering with Strategy Ladders, revenues increased by 150% in just three months. I've never met anyone as good at solving scaling problems so consistently to such a high standard."

Ethan Goulding

LinkedIn Coach

$0
Revenue from cold email (Mediworld, 20mo)
0%
Google Ads ROI (Mediworld)
0+
Meetings booked for Hexitime
Revenue growth (Trivr Eats, 12 months)
Pricing

Straightforward pricing.
No retainers that go nowhere.

Every engagement is structured around results. We don't earn full economics until things are working. Mix and match the systems you need.

Demand Systems

Cold Email + Google Ads

We build and operate your outbound and inbound engines. Monthly. Reduced cold email fee until the system closes 4 deals.

  • Pipeline live in under 30 days
  • 10,000+ emails/week, 100+ variables tested
  • Bottom funnel Google Ads management
  • Reduced fee until 4 deals close
  • Cancel anytime
Get pricing
Sales Coaching

Close More of What You Get

Monthly coaching for you and your team. Turn the calls you're already getting into a higher close rate and cleaner pipeline.

  • Live call reviews and feedback
  • Scripts, frameworks and objection handling
  • Pipeline and forecasting discipline
  • Founder to first rep handoff plan
  • Month to month, cancel anytime
Start coaching
FAQ

Questions we get
before every call.

What's the "reduced fee until 4 deals close" model?

We don't earn full fees on cold email until the outbound engine proves itself by closing 4 new clients. We're confident enough in the system that we put our economics behind it. If it doesn't perform, you're not paying full rates, and you can cancel anytime.

Do I need all five services or can I start with one?

You can absolutely start with one. Most clients begin with cold email or a website rebuild, then layer in Google Ads, AI follow up, and coaching as the pipeline grows. Each system compounds the others, but they all stand on their own.

What if we generate leads but can't follow up fast enough?

That's exactly what AI automations are for. If leads come in and no one works them within a few minutes with a structured sequence, revenue stalls. We install the routing, instant replies, CRM updates, and reminders so nothing goes cold.

Do you build the website, or just design it?

We design, write, and build it, then hand it over so your team can edit pages without touching code or paying a developer every time. Conversion first, fast loading, and structured for SEO from day one.

How much do Google Ads cost and who pays Google?

Ad spend is paid directly by you to Google, it doesn't go through us. We recommend starting at $5K to $8K/month to generate enough data to optimize against. Our management fee is separate. We validate first, then recommend scaling once ROI is proven.

What types of companies get the most out of this?

10 to 100 employee B2B companies where the founder is still too involved in sales, pipeline isn't predictable, and there's no structured outbound, website, or follow up process. If revenue is moving but you feel like you're sprinting to keep up, that's the profile that gets outsized results.

Ready to start?

You know what's missing.
Let's build it.

Tell us where you're stuck. A 30 minute call is all it takes to map your gaps, pick the right system to start with, and set a realistic 90 day target. No pitch deck, no pressure.

  • We reply within one business day
  • Talk directly with the team, no gatekeepers
  • No long term contracts, cancel anytime

support@strategyladders.com · Austin, TX · strategyladders.com

Book a strategy call