/* ============================================================
   STRATEGY LADDERS — red + black editorial system (shared)
   ============================================================ */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}

:root{
  --ink:#0a0a0b;
  --ink-2:#111113;
  --ink-3:#17171a;
  --surface:#faf8f7;
  --surface-2:#f2efee;
  --card:#ffffff;
  --fg:#14100f;
  --fg-dim:rgba(20,16,15,.66);
  --fg-faint:rgba(20,16,15,.5);
  --border:rgba(20,16,15,.11);
  --border-2:rgba(20,16,15,.2);

  --red:#e01f26;
  --red-bright:#ff3b40;
  --red-deep:#a70f15;
  --red-soft:rgba(224,31,38,.1);
  --glow:rgba(224,31,38,.45);

  --d-fg:#f4efee;
  --d-fg-dim:rgba(244,239,238,.62);
  --d-fg-faint:rgba(244,239,238,.4);
  --d-border:rgba(244,239,238,.13);
  --d-card:rgba(255,255,255,.045);

  --font-head:"Fraunces",Georgia,"Times New Roman",serif;
  --font-body:"Inter","Segoe UI",system-ui,sans-serif;
  --maxw:1220px;
  --ease:cubic-bezier(.16,1,.3,1);
  --shadow:0 30px 70px rgba(10,10,11,.14);
}

html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--font-body);background:var(--ink);color:var(--fg);font-size:17px;line-height:1.6;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img,svg,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
em{font-style:italic;color:var(--red)}
::selection{background:var(--red);color:#fff}
section[id]{scroll-margin-top:90px}

h1,h2,h3,h4{font-family:var(--font-head);font-weight:600;line-height:1.02;letter-spacing:-.018em;font-optical-sizing:auto}

.wrap{width:min(100% - 3rem,var(--maxw));margin-inline:auto;position:relative;z-index:2}

/* ─── SECTION SYSTEM ─── */
.section{position:relative;padding:clamp(4.5rem,9vw,8rem) 0;background:var(--surface);color:var(--fg);overflow:hidden}
.section-dark{background:var(--ink);color:var(--d-fg)}
.section-dark h1,.section-dark h2,.section-dark h3,.section-dark h4{color:var(--d-fg)}
.section + .section,.section + .ticker-wrap + .section{border-radius:44px 44px 0 0;margin-top:-44px;box-shadow:0 -34px 60px rgba(10,10,11,.14)}
.hero + .ticker-wrap + .section,.hero + .section,.svc-hero + .section{border-radius:44px 44px 0 0;margin-top:-44px}
footer{border-radius:44px 44px 0 0;margin-top:-44px;position:relative;z-index:3}

/* ─── UTILS ─── */
.eyebrow{display:inline-flex;align-items:center;gap:.65rem;font-weight:700;font-size:.76rem;letter-spacing:.18em;text-transform:uppercase;color:var(--red);margin-bottom:1.1rem}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--red);box-shadow:0 0 10px var(--glow)}
.section-dark .eyebrow,.svc-hero .eyebrow{color:var(--red-bright)}
.headline{font-size:clamp(2.1rem,4.6vw,3.6rem);font-weight:600;line-height:1.03;letter-spacing:-.025em}
.headline .grad{background:linear-gradient(100deg,var(--red),var(--red-bright) 55%,var(--red-deep));-webkit-background-clip:text;background-clip:text;color:transparent}
.lead{font-size:clamp(1.06rem,1.5vw,1.24rem);color:var(--fg-dim);font-weight:400;line-height:1.6;max-width:620px}
.section-dark .lead,.svc-hero .lead{color:var(--d-fg-dim)}

.btn{position:relative;display:inline-flex;align-items:center;justify-content:center;gap:.55rem;font-family:var(--font-body);font-weight:600;font-size:.95rem;white-space:nowrap;padding:.95rem 1.7rem;border-radius:100px;transition:transform .3s var(--ease),box-shadow .3s var(--ease),background .3s var(--ease),color .3s var(--ease),border-color .3s var(--ease)}
.btn svg{width:17px;height:17px}
.btn-red{background:linear-gradient(120deg,var(--red-deep),var(--red) 60%,var(--red-bright));color:#fff;box-shadow:0 10px 30px rgba(224,31,38,.34)}
.btn-red:hover{transform:translateY(-3px);box-shadow:0 16px 44px rgba(255,59,64,.5),0 0 0 2px rgba(255,59,64,.28)}
.btn-outline{background:transparent;color:var(--fg);border:1.5px solid var(--border-2)}
.btn-outline:hover{border-color:var(--red);color:var(--red);transform:translateY(-3px);box-shadow:0 0 26px var(--glow)}
.btn-ghost-d{background:rgba(255,255,255,.06);color:var(--d-fg);border:1.5px solid var(--d-border)}
.btn-ghost-d:hover{border-color:var(--red-bright);color:#fff;transform:translateY(-3px);box-shadow:0 0 26px var(--glow)}
.btn-white{background:#fff;color:var(--ink)}
.btn-white:hover{transform:translateY(-3px);box-shadow:0 14px 40px rgba(0,0,0,.3)}
.btn-lg{padding:1.05rem 2rem;font-size:1.02rem}

.aura{position:absolute;border-radius:50%;filter:blur(70px);z-index:0;pointer-events:none}

/* ─── NAV ─── */
.site-header{position:fixed;inset:0 0 auto 0;z-index:200;padding:1.05rem 0;transition:background .35s var(--ease),padding .35s var(--ease),border-color .35s;border-bottom:1px solid transparent}
.site-header.scrolled{background:rgba(10,10,11,.72);backdrop-filter:blur(18px) saturate(1.3);border-bottom-color:rgba(244,239,238,.1);padding:.65rem 0}
.nav{display:flex;align-items:center;justify-content:space-between}
.brand{display:flex;align-items:center;gap:.6rem}
.brand .brand-logo{height:38px;width:auto;display:block;transition:transform .45s var(--ease),filter .3s}
.brand:hover .brand-logo{transform:scale(1.05);filter:drop-shadow(0 0 14px var(--glow))}
.site-header.scrolled .brand .brand-logo{height:34px}
.footer-brand .brand-logo{height:48px}
.nav-links{display:flex;align-items:center;gap:1.9rem}
.nav-links a{font-weight:500;font-size:.92rem;color:rgba(244,239,238,.68);transition:color .2s}
.nav-links a:hover{color:#fff}
.nav-item{position:relative;display:flex;align-items:center}
.nav-item>a{display:inline-flex;align-items:center;gap:.4rem}
.nav-item .chev{width:12px;height:12px;transition:transform .25s var(--ease)}
.nav-item:hover .chev{transform:rotate(180deg)}
.dropdown{position:absolute;top:100%;left:50%;min-width:250px;background:rgba(12,12,14,.97);backdrop-filter:blur(14px);border:1px solid var(--d-border);border-radius:16px;padding:.55rem;box-shadow:0 30px 70px rgba(0,0,0,.55);display:grid;gap:2px;z-index:120;opacity:0;visibility:hidden;transform:translate(-50%,8px);transition:opacity .25s var(--ease),transform .25s var(--ease)}
.dropdown::before{content:"";position:absolute;top:-14px;left:0;right:0;height:14px}
.nav-item:hover .dropdown,.nav-item:focus-within .dropdown{opacity:1;visibility:visible;transform:translate(-50%,6px)}
.dropdown a{display:flex;align-items:center;gap:.7rem;padding:.6rem .75rem;border-radius:11px;font-size:.92rem;color:rgba(244,239,238,.82);white-space:nowrap;transition:background .2s,color .2s}
.dropdown a .dd-ic{width:30px;height:30px;border-radius:8px;background:var(--red-soft);color:var(--red-bright);display:grid;place-items:center;flex:none;transition:box-shadow .25s,transform .25s}
.dropdown a .dd-ic svg{width:16px;height:16px}
.dropdown a:hover{background:rgba(255,255,255,.06);color:#fff}
.dropdown a:hover .dd-ic{box-shadow:0 0 16px var(--glow);transform:scale(1.08)}
.nav-cta{display:flex;align-items:center;gap:.9rem}
.nav-cta .cta-book{font-weight:600;font-size:.92rem;color:#fff;padding:.55rem 1.15rem;border-radius:100px;background:linear-gradient(120deg,var(--red-deep),var(--red) 60%,var(--red-bright));box-shadow:0 8px 22px rgba(224,31,38,.3);transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.nav-cta .cta-book:hover{transform:translateY(-2px);box-shadow:0 12px 30px rgba(255,59,64,.5)}
.nav-toggle{display:none;width:44px;height:44px;flex-direction:column;gap:5px;align-items:center;justify-content:center}
.nav-toggle span{width:23px;height:2px;background:#f4efee;transition:.3s var(--ease)}

/* ─── SCROLL PROGRESS ─── */
.scroll-progress{position:fixed;top:0;left:0;height:3px;width:0;z-index:300;background:linear-gradient(90deg,var(--red-deep),var(--red),var(--red-bright));box-shadow:0 0 14px var(--glow);transition:width .1s linear}

/* ─── TICKER ─── */
.ticker-wrap{overflow:hidden;background:var(--ink);border-top:1px solid var(--d-border);border-bottom:1px solid var(--d-border);padding:1.15rem 0;position:relative;z-index:2}
.ticker{display:flex;gap:3.4rem;white-space:nowrap;width:max-content;animation:scrollx 34s linear infinite}
.ticker:hover{animation-play-state:paused}
@keyframes scrollx{to{transform:translateX(-50%)}}
.ticker-item{font-family:var(--font-head);font-style:italic;font-weight:500;font-size:1.35rem;color:var(--d-fg);display:inline-flex;align-items:center;gap:3.4rem;letter-spacing:-.01em}
.ticker-item::after{content:"◆";font-size:.5rem;color:var(--red-bright);font-style:normal;vertical-align:middle}

/* ─── HERO (home) ─── */
.hero{position:relative;background:var(--ink);padding-top:clamp(8rem,13vw,10.5rem);padding-bottom:0;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:3.4rem;align-items:center}
.hero-pill{display:inline-flex;align-items:center;gap:.55rem;background:rgba(255,255,255,.05);border:1px solid var(--d-border);padding:.5rem 1rem;border-radius:100px;font-size:.82rem;color:var(--d-fg-dim);margin-bottom:1.7rem}
.hero-pill .dot{width:8px;height:8px;border-radius:50%;background:var(--red-bright);box-shadow:0 0 0 4px rgba(255,59,64,.2),0 0 14px var(--red-bright)}
.hero h1{font-size:clamp(2.7rem,6vw,5rem);font-weight:600;line-height:1.0;letter-spacing:-.035em;color:var(--d-fg);margin-bottom:1.5rem}
.hero h1 .accent{background:linear-gradient(100deg,var(--red-bright),var(--red) 50%,var(--red-deep));background-size:200% auto;-webkit-background-clip:text;background-clip:text;color:transparent;animation:gradshift 5s linear infinite}
@keyframes gradshift{0%{background-position:0 50%}50%{background-position:100% 50%}100%{background-position:0 50%}}
.hero h1 .strike{text-decoration:line-through;text-decoration-color:rgba(224,31,38,.55);text-decoration-thickness:3px;opacity:.42}
.hero-sub{font-size:1.1rem;color:var(--d-fg-dim);max-width:520px;margin-bottom:2.2rem;line-height:1.66}
.hero-btns{display:flex;gap:.8rem;flex-wrap:wrap;margin-bottom:2.6rem}
.hero-proof{display:flex;gap:2.4rem;flex-wrap:wrap}
.proof-item{display:flex;flex-direction:column}
.proof-num{font-family:var(--font-head);font-size:1.9rem;font-weight:600;color:var(--d-fg);line-height:1}
.proof-num span{color:var(--red-bright)}
.proof-label{font-size:.78rem;color:var(--d-fg-faint);margin-top:.4rem;max-width:160px;line-height:1.4}

.hero-panel{position:relative}
.hero-quote{position:relative;background:linear-gradient(160deg,rgba(255,255,255,.07),rgba(255,255,255,.02));border:1px solid var(--d-border);padding:1.8rem 1.9rem;border-radius:20px;backdrop-filter:blur(6px);overflow:hidden}
.hero-quote::before{content:"";position:absolute;inset:0 auto 0 0;width:3px;background:linear-gradient(var(--red-bright),var(--red-deep))}
.hero-quote .qmark{font-family:var(--font-head);font-size:3.4rem;line-height:.6;color:var(--red);opacity:.5;margin-bottom:.3rem}
.hero-quote p{font-family:var(--font-head);font-style:italic;font-size:1.08rem;font-weight:500;color:var(--d-fg);line-height:1.5;margin-bottom:1rem}
.hero-quote .who{font-size:.8rem;font-weight:600;color:var(--red-bright);letter-spacing:.02em}
.hero-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:.7rem;margin-top:.7rem}
.hero-metric{background:var(--d-card);border:1px solid var(--d-border);padding:1.1rem .9rem;border-radius:14px;transition:border-color .3s var(--ease),transform .3s var(--ease)}
.hero-metric:hover{border-color:rgba(255,59,64,.4);transform:translateY(-3px)}
.hm-num{font-family:var(--font-head);font-size:1.5rem;font-weight:600;color:var(--red-bright);line-height:1}
.hm-label{font-size:.7rem;color:var(--d-fg-faint);margin-top:.35rem;line-height:1.35}

/* ─── SERVICE PAGE HERO ─── */
.svc-hero{position:relative;background:var(--ink);color:var(--d-fg);padding:clamp(8rem,13vw,10.5rem) 0 clamp(3.5rem,6vw,5rem);overflow:hidden}
.svc-hero .breadcrumb{font-size:.82rem;color:var(--d-fg-faint);margin-bottom:1.5rem;display:flex;gap:.5rem;align-items:center}
.svc-hero .breadcrumb a{color:var(--d-fg-dim);transition:color .2s}
.svc-hero .breadcrumb a:hover{color:var(--red-bright)}
.svc-hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:3.4rem;align-items:center}
.svc-hero h1{font-size:clamp(2.5rem,5.4vw,4.4rem);font-weight:600;line-height:1.02;letter-spacing:-.03em;color:var(--d-fg);margin-bottom:1.3rem}
.svc-hero h1 .grad{background:linear-gradient(100deg,var(--red-bright),var(--red) 55%,var(--red-deep));-webkit-background-clip:text;background-clip:text;color:transparent}
.svc-hero .lead{max-width:540px;margin-bottom:2rem}
.svc-hero-btns{display:flex;gap:.8rem;flex-wrap:wrap}
.svc-stat-panel{display:grid;grid-template-columns:1fr 1fr;gap:.8rem}
.svc-stat{background:var(--d-card);border:1px solid var(--d-border);padding:1.4rem 1.3rem;border-radius:16px;transition:border-color .3s var(--ease),transform .3s var(--ease)}
.svc-stat:hover{border-color:rgba(255,59,64,.4);transform:translateY(-3px)}
.svc-stat .n{font-family:var(--font-head);font-size:1.9rem;font-weight:600;color:var(--red-bright);line-height:1}
.svc-stat .l{font-size:.78rem;color:var(--d-fg-faint);margin-top:.4rem;line-height:1.4}
/* proof metrics band under the service hero */
.svc-metrics-band{display:grid;grid-template-columns:repeat(4,1fr);gap:.8rem;margin-top:clamp(2rem,4vw,3rem)}

/* ============================================================
   HERO LOGO ANIMATIONS (service pages)
   ============================================================ */
.svc-anim{position:relative;width:100%;max-width:420px;aspect-ratio:1/1;margin-inline:auto}
.svc-anim svg{overflow:visible}
.svc-anim .orb svg{width:100%;height:100%;display:block}
.svc-anim .orb img{width:100%;height:100%;object-fit:contain;display:block;filter:drop-shadow(0 10px 26px rgba(224,31,38,.28))}
.svc-anim .a-glow{position:absolute;inset:14%;border-radius:50%;background:radial-gradient(circle,var(--glow),transparent 66%);filter:blur(34px);z-index:0;animation:aGlow 4s ease-in-out infinite}
@keyframes aGlow{0%,100%{opacity:.55;transform:scale(.94)}50%{opacity:.9;transform:scale(1.04)}}
.svc-anim .orb{position:absolute;left:50%;top:50%;width:150px;height:150px;margin:-75px;z-index:3;animation:orbFloat 5s ease-in-out infinite}
@keyframes orbFloat{0%,100%{transform:translateY(-5px)}50%{transform:translateY(5px)}}
.svc-anim .orb .rung{animation:rungPulse 2.4s ease-in-out infinite}
.svc-anim .orb .r1{animation-delay:0s}.svc-anim .orb .r2{animation-delay:.3s}.svc-anim .orb .r3{animation-delay:.6s}.svc-anim .orb .r4{animation-delay:.9s}
@keyframes rungPulse{0%,100%{opacity:.5}50%{opacity:1}}

/* Cold Email: envelopes fly out and convert into leads/businesses */
.anim-email .env{position:absolute;left:42%;top:50%;width:40px;height:30px;z-index:2;opacity:0;animation:emailFly 3.8s ease-in infinite}
.anim-email .env span{position:absolute;inset:0;display:grid;place-items:center}
.anim-email .env svg{width:100%;height:100%;filter:drop-shadow(0 4px 10px rgba(0,0,0,.35))}
.anim-email .env-lead{opacity:0}
.anim-email .env .env-mail{animation:mailFade 3.8s ease-in infinite}
.anim-email .env .env-lead{animation:leadPop 3.8s ease-in infinite}
.anim-email .e1,.anim-email .e1 span{animation-delay:0s}
.anim-email .e2,.anim-email .e2 span{animation-delay:.95s}
.anim-email .e3,.anim-email .e3 span{animation-delay:1.9s}
.anim-email .e4,.anim-email .e4 span{animation-delay:2.85s}
.anim-email .e2{top:42%}.anim-email .e3{top:57%}.anim-email .e4{top:49%}
@keyframes emailFly{0%{opacity:0;transform:translate(0,0)}9%{opacity:1}92%{opacity:1}100%{opacity:0;transform:translate(172px,-152px)}}
@keyframes mailFade{0%,44%{opacity:1}58%,100%{opacity:0}}
@keyframes leadPop{0%,46%{opacity:0;transform:scale(.5)}60%{opacity:1;transform:scale(1.16)}70%,100%{opacity:1;transform:scale(1)}}

/* Google Ads: radar sweep + target rings + cursor click */
.anim-ads .radar{position:absolute;inset:10%;border-radius:50%;background:conic-gradient(from 0deg,rgba(255,59,64,.42),rgba(255,59,64,.04) 70deg,transparent 90deg);z-index:1;animation:sweep 3.6s linear infinite;-webkit-mask:radial-gradient(circle,transparent 26%,#000 27%);mask:radial-gradient(circle,transparent 26%,#000 27%)}
@keyframes sweep{to{transform:rotate(360deg)}}
.anim-ads .ring{position:absolute;left:50%;top:50%;width:70px;height:70px;margin:-35px;border:2px solid var(--red-bright);border-radius:50%;z-index:1;opacity:0;animation:ringPulse 3s ease-out infinite}
.anim-ads .ring.g2{animation-delay:1s}.anim-ads .ring.g3{animation-delay:2s}
@keyframes ringPulse{0%{transform:scale(.5);opacity:.85}100%{transform:scale(1.7);opacity:0}}
.anim-ads .cursor{position:absolute;left:60%;top:58%;width:26px;height:26px;z-index:4;color:#fff;animation:cursorMove 3.6s ease-in-out infinite}
.anim-ads .cursor svg{width:100%;height:100%;filter:drop-shadow(0 3px 6px rgba(0,0,0,.5))}
@keyframes cursorMove{0%{transform:translate(40px,34px) scale(1);opacity:0}18%{opacity:1}46%{transform:translate(6px,6px) scale(1)}54%{transform:translate(6px,6px) scale(.82)}62%{transform:translate(6px,6px) scale(1)}90%{opacity:1}100%{transform:translate(6px,6px);opacity:0}}

/* Website Design: browser frame builds itself around the mark */
.anim-web{display:grid;place-items:center}
.anim-web .browser{position:relative;z-index:2;width:88%;background:var(--ink-2);border:1px solid var(--d-border);border-radius:16px;overflow:hidden;box-shadow:0 30px 60px rgba(0,0,0,.5)}
.anim-web .bbar{display:flex;align-items:center;gap:6px;padding:10px 12px;background:rgba(255,255,255,.05);border-bottom:1px solid var(--d-border)}
.anim-web .bbar i{width:9px;height:9px;border-radius:50%;background:var(--d-fg-faint)}
.anim-web .bbar i:first-child{background:var(--red)}
.anim-web .burl{margin-left:8px;height:9px;flex:1;border-radius:5px;background:rgba(255,255,255,.09)}
.anim-web .bbody{padding:16px;display:flex;flex-direction:column;gap:10px;min-height:150px}
.anim-web .blk{opacity:0;animation:blockIn .6s var(--ease) forwards}
.anim-web .b-logo{width:44px;height:44px;animation-delay:.2s}
.anim-web .b-h{height:16px;width:80%;border-radius:5px;background:linear-gradient(90deg,var(--red),var(--red-bright));animation-delay:.5s}
.anim-web .b-t1{height:9px;width:96%;border-radius:5px;background:rgba(255,255,255,.14);animation-delay:.8s}
.anim-web .b-t2{height:9px;width:70%;border-radius:5px;background:rgba(255,255,255,.14);animation-delay:1s}
.anim-web .b-btn{height:26px;width:46%;border-radius:100px;background:var(--red);animation-delay:1.3s;margin-top:4px}
@keyframes blockIn{0%{opacity:0;transform:translateY(12px)}100%{opacity:1;transform:none}}
.anim-web .rebuild{animation:webRebuild 6s ease-in-out infinite}
@keyframes webRebuild{0%,88%,100%{opacity:1}92%{opacity:.15}}

/* AI Automations: hub with orbiting nodes + traveling pulses */
.anim-ai .ai-lines{position:absolute;inset:0;z-index:1;color:rgba(255,59,64,.28)}
.anim-ai .ai-net{position:absolute;inset:0;z-index:2}
.anim-ai .node{position:absolute;width:36px;height:36px;margin:-18px;border-radius:11px;background:var(--ink-2);border:1px solid var(--d-border);display:grid;place-items:center;color:var(--red-bright);box-shadow:0 6px 18px rgba(0,0,0,.4);animation:nodeBreathe 2.6s ease-in-out infinite}
.anim-ai .n1{animation-delay:0s}.anim-ai .n2 .node,.anim-ai .n2{animation-delay:.65s}.anim-ai .n3{animation-delay:1.3s}.anim-ai .n4{animation-delay:1.95s}
@keyframes nodeBreathe{0%,100%{border-color:var(--d-border)}50%{border-color:rgba(255,59,64,.6);box-shadow:0 6px 22px rgba(224,31,38,.35)}}
.anim-ai .node svg{width:17px;height:17px}
.anim-ai .n1{left:50%;top:8%}.anim-ai .n2{left:92%;top:50%}.anim-ai .n3{left:50%;top:92%}.anim-ai .n4{left:8%;top:50%}
.anim-ai .pulse{position:absolute;left:50%;top:50%;width:9px;height:9px;margin:-4.5px;border-radius:50%;background:var(--red-bright);box-shadow:0 0 10px var(--red-bright);z-index:2;opacity:0}
.anim-ai .p1{animation:pulseN1 2.6s ease-in-out infinite 0s}
.anim-ai .p2{animation:pulseN2 2.6s ease-in-out infinite .65s}
.anim-ai .p3{animation:pulseN3 2.6s ease-in-out infinite 1.3s}
.anim-ai .p4{animation:pulseN4 2.6s ease-in-out infinite 1.95s}
@keyframes pulseN1{0%{opacity:0;transform:translateY(-150px) scale(.5)}12%{opacity:1}88%{opacity:1}100%{opacity:0;transform:translateY(0) scale(1)}}
@keyframes pulseN2{0%{opacity:0;transform:translateX(150px) scale(.5)}12%{opacity:1}88%{opacity:1}100%{opacity:0;transform:translateX(0) scale(1)}}
@keyframes pulseN3{0%{opacity:0;transform:translateY(150px) scale(.5)}12%{opacity:1}88%{opacity:1}100%{opacity:0;transform:translateY(0) scale(1)}}
@keyframes pulseN4{0%{opacity:0;transform:translateX(-150px) scale(.5)}12%{opacity:1}88%{opacity:1}100%{opacity:0;transform:translateX(0) scale(1)}}

/* Sales Coaching: the founder (mark) coaches a sales team below */
.anim-coach .orb{width:120px;height:120px;margin:-60px;left:50%;top:23%}
.anim-coach .coach-label{position:absolute;left:50%;top:40%;transform:translateX(-50%);z-index:4;font-size:.66rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--red-bright);background:var(--ink-2);border:1px solid var(--d-border);padding:.28rem .7rem;border-radius:100px;white-space:nowrap}
.anim-coach .team-lines{position:absolute;inset:0;z-index:1;color:rgba(255,59,64,.32)}
.anim-coach .rep{position:absolute;top:62%;width:78px;margin-left:-39px;z-index:2;background:var(--ink-2);border:1px solid var(--d-border);border-radius:13px;padding:.75rem .45rem .65rem;display:flex;flex-direction:column;align-items:center;gap:.45rem;box-shadow:0 10px 24px rgba(0,0,0,.45);animation:repLift 3.8s ease-in-out infinite}
.anim-coach .rep .rp-ic{width:26px;height:26px;color:var(--red-bright)}
.anim-coach .rep .rp-bar{width:74%;height:5px;border-radius:3px;background:rgba(255,255,255,.12);overflow:hidden;position:relative}
.anim-coach .rep .rp-bar::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,var(--red),var(--red-bright));transform-origin:left;transform:scaleX(.18);animation:repGrow 3.8s ease-in-out infinite}
.anim-coach .r1{left:23%}.anim-coach .r2{left:50%}.anim-coach .r3{left:77%}
.anim-coach .r1,.anim-coach .r1 .rp-bar::after{animation-delay:.2s}
.anim-coach .r2,.anim-coach .r2 .rp-bar::after{animation-delay:.7s}
.anim-coach .r3,.anim-coach .r3 .rp-bar::after{animation-delay:1.2s}
@keyframes repGrow{0%{transform:scaleX(.15)}46%,72%{transform:scaleX(1)}100%{transform:scaleX(.15)}}
@keyframes repLift{0%,100%{transform:translateY(3px)}50%{transform:translateY(-3px)}}
.anim-coach .cpulse{position:absolute;left:50%;top:38%;width:9px;height:9px;margin:-4.5px;border-radius:50%;background:var(--red-bright);box-shadow:0 0 10px var(--red-bright);z-index:3;opacity:0}
.anim-coach .cp1{animation:coachDown1 3.8s ease-in-out infinite .2s}
.anim-coach .cp2{animation:coachDown2 3.8s ease-in-out infinite .7s}
.anim-coach .cp3{animation:coachDown3 3.8s ease-in-out infinite 1.2s}
@keyframes coachDown1{0%{opacity:0;transform:translate(0,0) scale(.6)}14%{opacity:1}78%{opacity:1;transform:translate(-113px,100px) scale(1)}100%{opacity:0;transform:translate(-113px,100px)}}
@keyframes coachDown2{0%{opacity:0;transform:translate(0,0) scale(.6)}14%{opacity:1}78%{opacity:1;transform:translate(0,100px) scale(1)}100%{opacity:0;transform:translate(0,100px)}}
@keyframes coachDown3{0%{opacity:0;transform:translate(0,0) scale(.6)}14%{opacity:1}78%{opacity:1;transform:translate(113px,100px) scale(1)}100%{opacity:0;transform:translate(113px,100px)}}

@media(max-width:560px){
  .svc-metrics-band{grid-template-columns:1fr 1fr}
  .svc-anim{max-width:300px}
}
/* Home hero: a working revenue engine that produces leads */
.anim-home .orb{width:140px;height:140px;margin:-70px;z-index:4}
.anim-home .h-ring{position:absolute;inset:11%;border-radius:50%;border:2px dashed rgba(255,59,64,.30);z-index:1;animation:spinSlow 30s linear infinite}
.anim-home .h-ring.r2{inset:23%;border-style:dotted;border-color:rgba(255,59,64,.5);animation:spinRev 20s linear infinite}
@keyframes spinSlow{to{transform:rotate(360deg)}}
@keyframes spinRev{to{transform:rotate(-360deg)}}
.anim-home .rev{position:absolute;left:50%;top:50%;width:96px;height:96px;margin:-48px;z-index:2;color:rgba(255,59,64,.55)}
.anim-home .rev path{stroke-dasharray:150;stroke-dashoffset:150;animation:revDraw 4s ease-in-out infinite}
@keyframes revDraw{0%{stroke-dashoffset:150}45%,75%{stroke-dashoffset:0}100%{stroke-dashoffset:150}}
.anim-home .lead{position:absolute;left:50%;top:50%;width:50px;height:38px;margin:-19px 0 0 -25px;z-index:3;opacity:0;--tx:0px;--ty:-150px;animation:leadOut 3.4s ease-out infinite}
.anim-home .lead svg{width:100%;height:100%;filter:drop-shadow(0 6px 16px rgba(0,0,0,.5))}
.anim-home .l1{--tx:0px;--ty:-162px;animation-delay:0s}
.anim-home .l2{--tx:152px;--ty:-72px;animation-delay:.68s}
.anim-home .l3{--tx:122px;--ty:110px;animation-delay:1.36s}
.anim-home .l4{--tx:-152px;--ty:-72px;animation-delay:2.04s}
.anim-home .l5{--tx:-122px;--ty:110px;animation-delay:2.72s}
@keyframes leadOut{0%{opacity:0;transform:translate(0,0) scale(.3)}16%{opacity:1;transform:translate(calc(var(--tx)*.3),calc(var(--ty)*.3)) scale(1.06)}70%{opacity:1;transform:translate(calc(var(--tx)*.85),calc(var(--ty)*.85)) scale(1)}100%{opacity:0;transform:translate(var(--tx),var(--ty)) scale(1)}}

@media(prefers-reduced-motion:reduce){
  .svc-anim *{animation:none!important}
  .anim-web .blk{opacity:1}
  .anim-email .env-mail{opacity:1}
  .anim-coach .rep .rp-bar::after{transform:scaleX(.6)}
  .anim-home .rev path{stroke-dashoffset:0}
}

/* ─── SERVICES OVERVIEW GRID (home) ─── */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem;margin-top:3rem}
.svc-card{position:relative;display:flex;flex-direction:column;background:var(--card);border:1px solid var(--border);padding:2rem 1.8rem;border-radius:20px;overflow:hidden;transition:transform .3s var(--ease),border-color .3s var(--ease),box-shadow .3s var(--ease)}
.svc-card::before{content:"";position:absolute;inset:0 0 auto 0;height:3px;background:linear-gradient(90deg,var(--red-deep),var(--red),var(--red-bright));opacity:.55;transition:opacity .3s var(--ease)}
.svc-card:hover{transform:translateY(-6px);border-color:var(--red);background:linear-gradient(165deg,#1a1a1d,#0a0a0b);box-shadow:0 26px 55px rgba(0,0,0,.45),0 0 0 1px var(--red),0 0 34px rgba(224,31,38,.32)}
.svc-card:hover::before{opacity:1}
.svc-card:hover h3{color:#fff}
.svc-card:hover p{color:rgba(244,239,238,.72)}
.svc-card:hover .svc-ic{background:var(--red);color:#fff;box-shadow:0 0 20px rgba(224,31,38,.5)}
.svc-card:hover .svc-more{color:var(--red-bright)}
.svc-card .svc-ic{width:48px;height:48px;border-radius:13px;background:var(--red-soft);color:var(--red);display:grid;place-items:center;margin-bottom:1.2rem}
.svc-card .svc-ic svg{width:24px;height:24px}
.svc-card h3{font-size:1.24rem;font-weight:700;margin-bottom:.55rem;color:#0a0a0b}
.svc-card p{font-size:.92rem;color:var(--fg-dim);line-height:1.6;margin-bottom:1.3rem;flex:1;transition:color .3s var(--ease)}
.svc-card .svc-ic{transition:background .3s var(--ease),color .3s var(--ease)}
.svc-card h3{transition:color .3s var(--ease)}
.svc-card .svc-more{font-size:.86rem;font-weight:600;color:var(--red);display:inline-flex;align-items:center;gap:.4rem;transition:gap .25s var(--ease)}
.svc-card .svc-more svg{width:15px;height:15px}
.svc-card:hover .svc-more{gap:.7rem}

/* ─── CLIENT BAND ─── */
.proof-band{background:var(--ink);border-top:1px solid var(--d-border);padding:1.7rem 0;overflow:hidden;position:relative;z-index:2}
.proof-band .wrap{display:flex;align-items:center;gap:1.6rem;flex-wrap:wrap}
.pb-label{font-size:.72rem;font-weight:600;text-transform:uppercase;letter-spacing:.14em;color:var(--d-fg-faint);white-space:nowrap}
.pb-clients{display:flex;gap:1.9rem;flex-wrap:wrap}
.pb-client{font-family:var(--font-head);font-size:1rem;font-weight:600;color:rgba(244,239,238,.55);transition:color .25s}
.pb-client:hover{color:var(--red-bright)}

/* ─── PROBLEM / GENERIC 3-CARD ─── */
.problem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem;margin-top:3rem}
.problem-card{position:relative;background:var(--card);border:1px solid var(--border);padding:2rem 1.8rem;border-radius:20px;overflow:hidden;transition:transform .3s var(--ease),border-color .3s var(--ease),box-shadow .3s var(--ease)}
.problem-card::before{content:"";position:absolute;inset:0 0 auto 0;height:3px;background:linear-gradient(90deg,var(--red-deep),var(--red),var(--red-bright));opacity:.6;transition:opacity .3s var(--ease)}
.problem-card:hover{transform:translateY(-5px);border-color:var(--red);box-shadow:0 22px 46px rgba(10,10,11,.13)}
.problem-card:hover::before{opacity:1}
.problem-ic{width:46px;height:46px;border-radius:12px;background:var(--red-soft);color:var(--red);display:grid;place-items:center;margin-bottom:1.2rem}
.problem-ic svg{width:23px;height:23px}
.problem-card h4{font-size:1.2rem;font-weight:600;margin-bottom:.6rem}
.problem-card p{font-size:.92rem;color:var(--fg-dim);line-height:1.62}

/* ─── SERVICE DEEP DIVES ─── */
.service-block{display:grid;grid-template-columns:1fr 1fr;gap:4rem;align-items:center;padding:3.6rem 0;border-bottom:1px solid var(--border)}
.service-block:last-child{border-bottom:none}
.service-block.reverse .service-content{order:2}
.service-block.reverse .service-visual{order:1}
.service-tag{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--red);margin-bottom:1rem}
.service-content h3{font-size:clamp(1.6rem,2.6vw,2.2rem);font-weight:600;letter-spacing:-.02em;line-height:1.08;margin-bottom:1rem}
.service-content .desc{font-size:1rem;color:var(--fg-dim);line-height:1.68;margin-bottom:1.6rem;max-width:480px}
.stat-pills{display:flex;flex-wrap:wrap;gap:.55rem;margin-bottom:1.6rem}
.stat-pill{background:var(--surface-2);border:1px solid var(--border);padding:.5rem 1rem;border-radius:100px;font-size:.82rem;font-weight:500;color:var(--fg)}
.stat-pill b{color:var(--red);font-weight:700}
.feature-list{margin-bottom:1.8rem}
.feature-list li{padding:.65rem 0;border-bottom:1px solid var(--border);font-size:.92rem;color:var(--fg-dim);display:flex;gap:.65rem;align-items:flex-start}
.feature-list li:last-child{border-bottom:none}
.feature-list li svg{width:17px;height:17px;color:var(--red);flex:none;margin-top:2px}

.visual-card{background:var(--card);border:1px solid var(--border);padding:1.9rem;border-radius:22px;box-shadow:var(--shadow)}
.visual-card.dark{background:linear-gradient(165deg,var(--ink-2),var(--ink));border-color:var(--d-border);color:var(--d-fg)}
.vc-label{font-size:.72rem;font-weight:600;text-transform:uppercase;letter-spacing:.12em;color:var(--fg-faint);margin-bottom:1.1rem}
.visual-card.dark .vc-label{color:var(--d-fg-faint)}
.vc-metrics{display:grid;grid-template-columns:1fr 1fr;gap:.7rem}
.vc-m{background:var(--surface);border:1px solid var(--border);padding:1.1rem 1.2rem;border-radius:14px}
.visual-card.dark .vc-m{background:var(--d-card);border-color:var(--d-border)}
.vc-num{font-family:var(--font-head);font-size:1.85rem;font-weight:600;color:var(--fg);line-height:1;margin-bottom:.3rem}
.vc-num.red{color:var(--red)}
.visual-card.dark .vc-num{color:var(--d-fg)}
.visual-card.dark .vc-num.red{color:var(--red-bright)}
.vc-lbl{font-size:.76rem;color:var(--fg-faint)}
.visual-card.dark .vc-lbl{color:var(--d-fg-faint)}
.case-row{display:flex;justify-content:space-between;align-items:center;gap:1rem;padding:.9rem 0;border-top:1px solid var(--border)}
.visual-card.dark .case-row{border-top-color:var(--d-border)}
.case-row:first-of-type{margin-top:1rem}
.case-name{font-size:.88rem;font-weight:600;color:var(--fg)}
.visual-card.dark .case-name{color:var(--d-fg)}
.case-cat{font-size:.76rem;color:var(--fg-faint);margin-top:.15rem}
.visual-card.dark .case-cat{color:var(--d-fg-faint)}
.roles-grid{display:grid;grid-template-columns:1fr 1fr;gap:.5rem;margin-bottom:1rem}
.role-chip{background:var(--surface);border:1px solid var(--border);padding:.7rem .85rem;border-radius:10px;font-size:.82rem;color:var(--fg-dim)}
.note-box{background:var(--surface);border:1px solid var(--border);padding:1rem 1.1rem;border-radius:12px;margin-top:.6rem}
.note-box strong{display:block;font-size:.82rem;color:var(--fg);margin-bottom:.25rem;font-weight:600}
.note-box p{font-size:.82rem;color:var(--fg-dim);line-height:1.5}

/* ─── PROCESS ─── */
.process-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.3rem;margin-top:3rem}
.p-step{position:relative;padding-top:3.4rem}
.p-step .s-n{position:absolute;top:0;left:0;font-family:var(--font-head);font-weight:600;font-size:2.7rem;color:var(--red);opacity:.32;line-height:1}
.p-step::before{content:"";position:absolute;top:1.55rem;left:3.6rem;right:-.65rem;height:2px;background:repeating-linear-gradient(90deg,var(--border-2) 0 6px,transparent 6px 14px)}
.p-step:last-child::before{display:none}
.p-step h4{font-size:1.08rem;font-weight:600;margin-bottom:.5rem}
.p-step p{font-size:.9rem;color:var(--fg-dim);line-height:1.6}

/* ─── TESTIMONIALS ─── */
.tgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem;margin-top:3rem}
.tcard{background:var(--card);border:1px solid var(--border);padding:2rem 1.8rem;border-radius:20px;transition:transform .3s var(--ease),box-shadow .3s var(--ease),border-color .3s var(--ease)}
.tcard:hover{transform:translateY(-5px);border-color:var(--border-2);box-shadow:0 22px 46px rgba(10,10,11,.11)}
.tstars{color:var(--red);font-size:.9rem;letter-spacing:2px;margin-bottom:1rem}
.tcard blockquote{font-family:var(--font-head);font-size:1.02rem;font-style:italic;font-weight:500;color:var(--fg);line-height:1.55;margin-bottom:1.4rem}
.tname{font-weight:600;font-size:.92rem}
.ttitle{font-size:.8rem;color:var(--fg-faint);margin-top:.15rem}

.results-row{display:grid;grid-template-columns:repeat(4,1fr);gap:1.3rem;margin-top:1.3rem}
.result-cell{background:var(--card);border:1px solid var(--border);padding:1.7rem 1.4rem;border-radius:18px;text-align:center;transition:transform .3s var(--ease),border-color .3s var(--ease)}
.result-cell:hover{transform:translateY(-4px);border-color:var(--red)}
.result-num{font-family:var(--font-head);font-size:2.3rem;font-weight:600;color:var(--fg);line-height:1}
.result-num span{color:var(--red)}
.result-lbl{font-size:.8rem;color:var(--fg-dim);margin-top:.5rem;line-height:1.4}

/* ─── VIDEO / SUCCESS STORY CARDS ─── */
.vid-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6rem;margin-top:3rem}
.vid-card{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--border);border-radius:20px;overflow:hidden;transition:transform .3s var(--ease),border-color .3s var(--ease),box-shadow .3s var(--ease)}
.vid-card:hover{transform:translateY(-5px);border-color:var(--red);box-shadow:0 24px 50px rgba(10,10,11,.14)}
.vid-media{position:relative;background:#000;aspect-ratio:16/9}
.vid-media video{width:100%;height:100%;object-fit:cover;display:block;background:#000}
.vid-badge{position:absolute;top:.8rem;left:.8rem;z-index:2;display:inline-flex;align-items:center;gap:.4rem;font-size:.68rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#fff;background:rgba(224,31,38,.92);padding:.32rem .7rem;border-radius:100px;pointer-events:none}
.vid-body{padding:1.6rem 1.5rem;display:flex;flex-direction:column;flex:1}
.vid-stat{font-family:var(--font-head);font-size:1.7rem;font-weight:600;color:var(--red);line-height:1;margin-bottom:.7rem}
.vid-quote{font-family:var(--font-head);font-style:italic;font-size:.98rem;color:var(--fg);line-height:1.5;margin-bottom:1.1rem;flex:1}
.vid-name{font-weight:600;font-size:.92rem}
.vid-role{font-size:.8rem;color:var(--fg-faint);margin-top:.15rem}
@media(max-width:960px){.vid-grid{grid-template-columns:1fr;max-width:460px;margin-inline:auto}}

/* ─── PRICING ─── */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem;margin-top:3rem}
.pcard{position:relative;background:var(--d-card);border:1px solid var(--d-border);padding:2.2rem 1.9rem;border-radius:22px;display:flex;flex-direction:column;transition:transform .3s var(--ease),box-shadow .3s var(--ease),border-color .3s var(--ease)}
.pcard:hover{transform:translateY(-5px);border-color:rgba(255,59,64,.4)}
.pcard.featured{background:linear-gradient(165deg,rgba(224,31,38,.14),rgba(255,255,255,.02));border-color:var(--red)}
.pcard.featured::before{content:"Most popular";position:absolute;top:1.4rem;right:1.4rem;font-size:.64rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:var(--red);padding:.3rem .7rem;border-radius:100px}
.p-service{font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--red-bright);margin-bottom:.9rem}
.pcard h4{font-size:1.4rem;font-weight:600;color:var(--d-fg);margin-bottom:.6rem}
.p-desc{font-size:.9rem;color:var(--d-fg-dim);line-height:1.6;margin-bottom:1.4rem}
.p-divider{height:1px;background:var(--d-border);margin-bottom:1.4rem}
.p-includes{flex:1;margin-bottom:1.7rem}
.p-includes li{font-size:.86rem;color:var(--d-fg-dim);padding:.5rem 0;border-bottom:1px solid var(--d-border);display:flex;gap:.6rem;align-items:flex-start}
.p-includes li:last-child{border-bottom:none}
.p-includes li svg{width:16px;height:16px;color:var(--red-bright);flex:none;margin-top:2px}

/* ─── FAQ ─── */
.faq-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--border);border-radius:20px;overflow:hidden;margin-top:3rem;background:var(--card)}
.faq-item{padding:1.9rem 2rem;border-bottom:1px solid var(--border);border-right:1px solid var(--border);transition:background .25s}
.faq-item:hover{background:var(--surface-2)}
.faq-item:nth-child(even){border-right:none}
.faq-item:nth-last-child(-n+2){border-bottom:none}
.faq-item h4{font-size:1.04rem;font-weight:600;margin-bottom:.6rem}
.faq-item p{font-size:.9rem;color:var(--fg-dim);line-height:1.62}

/* ─── CTA ─── */
.cta-section{position:relative;background:var(--ink);padding:clamp(5rem,10vw,8rem) 0;text-align:center;overflow:hidden}
.cta-section h2{font-size:clamp(2.2rem,4.6vw,3.6rem);font-weight:600;color:var(--d-fg);letter-spacing:-.025em;margin-bottom:1.1rem;line-height:1.04}
.cta-section h2 em{color:var(--red-bright)}
.cta-section p{color:var(--d-fg-dim);max-width:540px;margin:0 auto 2.2rem;font-size:1.06rem;line-height:1.6}
.cta-row{display:flex;gap:.8rem;justify-content:center;flex-wrap:wrap}
.cta-fine{color:var(--d-fg-faint);font-size:.82rem;margin-top:1.6rem}

/* ─── CONTACT FORM ─── */
.contact-section{text-align:left}
.contact-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(2rem,4vw,3.6rem);align-items:start;margin-top:1rem}
.contact-intro .eyebrow{justify-content:flex-start}
.contact-intro h2{text-align:left;margin-bottom:1.1rem}
.contact-intro p{margin:0 0 1.4rem;text-align:left}
.contact-points{display:grid;gap:.7rem;margin-bottom:1.6rem}
.contact-points li{display:flex;align-items:flex-start;gap:.6rem;font-size:.92rem;color:var(--d-fg-dim)}
.contact-points li svg{width:18px;height:18px;color:var(--red-bright);flex:none;margin-top:2px}
.contact-intro .cta-fine{margin-top:.4rem;text-align:left}
.contact-form{background:linear-gradient(165deg,rgba(255,255,255,.06),rgba(255,255,255,.02));border:1px solid var(--d-border);border-radius:22px;padding:clamp(1.4rem,2.5vw,2rem);box-shadow:0 30px 70px rgba(0,0,0,.4)}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:.9rem}
.field{display:flex;flex-direction:column;gap:.4rem;margin-bottom:.9rem}
.field label{font-size:.76rem;font-weight:600;color:var(--d-fg-dim);letter-spacing:.02em}
.field label .req{color:var(--red-bright)}
.field input,.field select,.field textarea{width:100%;background:rgba(255,255,255,.045);border:1px solid var(--d-border);border-radius:10px;padding:.72rem .85rem;color:var(--d-fg);font-family:inherit;font-size:.94rem;transition:border-color .2s var(--ease),box-shadow .2s var(--ease),background .2s}
.field input::placeholder,.field textarea::placeholder{color:rgba(244,239,238,.35)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--red);box-shadow:0 0 0 3px rgba(224,31,38,.2);background:rgba(255,255,255,.06)}
.field input:user-invalid,.field textarea:user-invalid{border-color:#ff6b6b}
.field select{appearance:none;-webkit-appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' fill='none' stroke='%23ff3b40' stroke-width='2.4'%3E%3Cpath d='M4 6l4 4 4-4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right .85rem center;padding-right:2.2rem;cursor:pointer}
.field select option{background:var(--ink-2);color:var(--d-fg)}
.field textarea{resize:vertical;min-height:108px;line-height:1.55}
.hp-field{position:absolute!important;left:-9999px;top:-9999px;width:1px;height:1px;overflow:hidden;opacity:0}
.form-submit{width:100%;margin-top:.3rem}
.form-status{margin-top:.9rem;font-size:.86rem;font-weight:500;color:var(--red-bright);min-height:1.2em}
.form-status.err{color:#ff6b6b}
.form-legal{margin-top:.8rem;font-size:.73rem;color:var(--d-fg-faint);line-height:1.5}
@media(max-width:820px){
  .contact-grid{grid-template-columns:1fr;gap:2.2rem}
}
@media(max-width:480px){
  .form-row{grid-template-columns:1fr}
}

/* ─── OTHER SERVICES STRIP (service pages) ─── */
.other-svc{display:grid;grid-template-columns:repeat(4,1fr);gap:1rem;margin-top:3rem}
.other-card{background:var(--card);border:1px solid var(--border);padding:1.5rem 1.4rem;border-radius:16px;transition:transform .3s var(--ease),border-color .3s var(--ease)}
.other-card:hover{transform:translateY(-4px);border-color:var(--red)}
.other-card .oc-ic{width:38px;height:38px;border-radius:10px;background:var(--red-soft);color:var(--red);display:grid;place-items:center;margin-bottom:.9rem}
.other-card .oc-ic svg{width:19px;height:19px}
.other-card h4{font-size:1rem;font-weight:600;margin-bottom:.35rem}
.other-card p{font-size:.82rem;color:var(--fg-dim);line-height:1.5}

/* ─── FOOTER ─── */
footer{background:#050506;padding:4rem 0 2rem}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:3.4rem}
.footer-brand .brand{margin-bottom:1rem}
.footer-brand p{font-size:.88rem;color:rgba(244,239,238,.4);line-height:1.7;max-width:300px}
footer h5{font-size:.7rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#fff;margin-bottom:1.1rem}
footer li{margin-bottom:.7rem}
footer .fl a{color:rgba(244,239,238,.44);font-size:.88rem;transition:color .2s}
footer .fl a:hover{color:var(--red-bright)}
.footer-bottom{border-top:1px solid rgba(244,239,238,.09);margin-top:3rem;padding-top:1.6rem;display:flex;justify-content:space-between;align-items:center;gap:1rem;flex-wrap:wrap}
.footer-bottom p{font-size:.78rem;color:rgba(244,239,238,.34)}

/* sticky CTA */
.sticky-cta{position:fixed;right:1.4rem;bottom:1.4rem;z-index:180;opacity:0;transform:translateY(20px);pointer-events:none;transition:opacity .4s var(--ease),transform .4s var(--ease)}
.sticky-cta.show{opacity:1;transform:none;pointer-events:auto}

/* ─── REVEAL ─── */
.reveal{opacity:0;transform:translateY(40px);transition:opacity .8s var(--ease),transform .9s var(--ease);will-change:transform,opacity}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}.reveal.d4{transition-delay:.32s}.reveal.d5{transition-delay:.4s}

/* ─── RESPONSIVE ─── */
@media(max-width:960px){
  .hero-grid,.svc-hero-grid{grid-template-columns:1fr;gap:2.4rem}
  .hero-panel{display:none}
  .problem-grid,.svc-grid,.pricing-grid,.tgrid{grid-template-columns:1fr}
  .service-block{grid-template-columns:1fr;gap:2rem;padding:2.6rem 0}
  .service-block.reverse .service-content,.service-block.reverse .service-visual{order:unset}
  .process-steps{grid-template-columns:1fr 1fr}
  .p-step::before{display:none}
  .results-row{grid-template-columns:1fr 1fr}
  .other-svc{grid-template-columns:1fr 1fr}
  .faq-grid{grid-template-columns:1fr}
  .faq-item{border-right:none}
  .faq-item:nth-last-child(-n+2){border-bottom:1px solid var(--border)}
  .faq-item:last-child{border-bottom:none}
  .footer-grid{grid-template-columns:1fr 1fr}
  /* mobile nav */
  .nav-toggle{display:flex}
  .nav-links{display:none}
  .nav-links.open{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:flex-start;gap:0;background:rgba(10,10,11,.98);backdrop-filter:blur(18px) saturate(1.2);border-top:1px solid var(--d-border);border-bottom:1px solid var(--d-border);padding:.6rem 6% 1.1rem;box-shadow:0 30px 60px rgba(0,0,0,.55);max-height:calc(100vh - 64px);overflow-y:auto}
  .nav-links.open > a,.nav-links.open .nav-item{width:100%}
  .nav-links.open > a{padding:.85rem .2rem;font-size:1.05rem;border-bottom:1px solid rgba(244,239,238,.07)}
  .nav-links.open .nav-item{flex-direction:column;align-items:stretch}
  .nav-links.open .nav-item > a{padding:.85rem .2rem;font-size:1.05rem;justify-content:space-between}
  .nav-links.open .nav-item .chev{display:none}
  .nav-links.open .dropdown{position:static;opacity:1;visibility:visible;transform:none;display:grid;background:transparent;border:none;box-shadow:none;padding:0 0 .5rem .3rem;min-width:0;backdrop-filter:none}
  .nav-links.open .dropdown a{padding:.6rem .5rem;font-size:.95rem;border-radius:10px}
  .nav-toggle.active span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .nav-toggle.active span:nth-child(2){opacity:0}
  .nav-toggle.active span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
}
@media(max-width:560px){
  .process-steps,.results-row,.other-svc,.footer-grid,.svc-metrics-band{grid-template-columns:1fr}
  .svc-anim{display:none}
  .hero-proof{gap:1.6rem}
  .nav-cta .cta-book{padding:.5rem .95rem;font-size:.86rem}
}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none}
  .ticker,.hero h1 .accent{animation:none}
}